Marketing, Advertising & Public Relations
Career Catalog
Marketing, Advertising & Public Relations
Understand audiences and connect them with useful products, services and ideas
These careers combine audience research, communication, creativity, technology and measurement. You might plan a campaign, write content, improve search visibility, manage events, coordinate media, analyze results or protect an organization’s reputation. Portfolios, paid entry-level work, co-ops, apprenticeships and college programs can all provide useful preparation.
How to explore this category
- Explore content, social media or public relations if writing and communication interest you
- Explore search, email or digital marketing if testing messages and channels appeals to you
- Explore research or analytics if understanding audiences through evidence fits your strengths
- Explore advertising, media buying or events if coordinating campaigns motivates you
- Explore strategy, brand, product or operations if connecting goals, teams and results interests you
What is an apprenticeship
An apprenticeship is a paid job where you learn from experienced workers and take related classes. In a Registered Apprenticeship, training follows an approved plan and pay usually increases as skills grow. Not every career in this category uses apprenticeship, so ask the employer or program sponsor exactly how the training works and what credential it provides.
